A meeting of the Board of Advanced Studies & Research (BASR) was held on Tuesday, October 01, 2024 at GIFT University, Gujranwala. The meeting was chaired by the Rector, GIFT University, Prof. Dr. Shahid Qureshi in the presence of external and internal experts. Mr. Muhammad Anwar Dar, Chairman Board of Governors, GIFT University, Gujranwala, specially participated in the meeting. He urged the faculty to pursue applied research that is not only academically rigorous but also has a tangible impact on industry and society, in line with the University’s vision – Converting Knowledge into Practical Experience. The external experts Prof. Dr. Mansoor Sarwar, Vice-Chancellor Qarshi University Lahore, Prof. Dr. Waseem Anwar, Professor of English & Director – International Center for Pakistani Writing in English, Kinnaird College for Women, Lahore, and Dr. Naumana Amjad, Professor and Former Dean, Social Sciences NUR International University, Lahore, appreciate