MBA The Faculty of Business & commerce was established at GIFT, following a growing recognition that the industrial belt encompassing Gujranwala, Gujrat and Sialkot in particular and the whole of Pakistan in general, needed good entrepreneurial managers for the challenges of the future. This humongous task involved an original and innovative curriculum, a high quality student intake and a motivated and qualified faculty. The need to possess a challenging, relevant and indigenous curriculum suggested the use of case studies rather than conventional lectures to impart knowledge. GIFT maintains a close relationship with the business world, which acts as a source of advice and information. This interaction not only helps to keep the curriculum relevant to the needs of business organizations, but also ensures that the students are exposed to the dynamics of the corporate world. Business leaders actively interact with both faculty and students through frequent visits, seminars and as guest speakers, and their perspectives enrich the classroom experience. Additionally, industry linkages are expected to be strengthened by the involvement of M.B.A. faculty in teaching and training in the Executive Development Programs. Program Description The Master of Business Administration (M.B.A.) Program at GIFT is intense and demanding, which requires two years of full-time study. The programme is designed to develop individuals with outstanding entrepreneurial and managerial skills, expertise in decision-making, and a capacity for sustained hard work. The teaching technique for the first year is a mix of interactive class lectures, short cases, term papers and projects. In the second year of MBA our focus on case based teaching methodology increases sharply. Case based teaching is a decision oriented methodology that provides our students an exclusive exposure to the real life business and management challenges. Our M.B.A. programme exposes students to modern theories and techniques, taking into account the needs and requirements of the business community in Pakistan. Areas of Specialization GIFT M.B.A. provides the students an opportunity to earn specialization in a specific area of business. All specializations and tracks within the M.B.A. Program consist of the basic core courses and specialization electives. Specializations are offered in the following area to meet the students' specific career objectives: Marketing Finance HRM Key Features Closeness to practice: Case studies replicate actual business situations and are taught so that students may work together to make difficult decisions under typical management conditions, including a lack of complete information, complex tradeoff situations, and time pressure. Research in M.B.A. is firmly grounded in knowledge of business processes-in entrepreneurial companies and established firms as well as non-profit organizations-and is unconstrained by the boundaries of academic disciplines. Many of our faculty members also have hand-on business experience as consultants, entrepreneurs, investors, advisors and executives. The main thrust of the M.B.A. programme is to produce entrepreneurial managers having innovative and sharp mind. The GIFT faculty of Business & Commerce is registered with the European Case Clearing House and Harvard Business School case centre. A 6-8 week internship in the industry is arranged in the local industry after the first year. The GIFT Faculty of Business & Commerce is a member of MAP (Management Association of Pakistan). The faculty is closely in touch with leading organizations such as LCCI (Lahore Chamber of Commerce & Industry), GCCI (Gujranwala Chamber of Commerce & Industry), NPO (National Productivity Organization) etc. Business games replicating the stock exchange are arranged in the second year. Extensive plant / industry visits are arranged. Previously the business students have been taken to Packages, Saga, Honda, Super Asia and Master Tiles, Dawood. Hercules & Haeir. The faculty is closely in touch with leading organizations such as LCCI (Lahore Chamber of Commerce & Industry), GCCI (Gujranwala Chamber of Commerce & Industry), NPO (National Productivity Organization) etc. Collaboration with other foreign universities is in process. The Case Method of Teaching The goal of GIFT Business School is to prepare students for the challenges of leadership. We believe that the case method is by far the most powerful way to learn the skills required to manage, and to lead. The case method forces students to grapple with exactly the kinds of decisions and dilemmas managers confront every day. In doing so, it redefines the traditional educational dynamic in which the professor dispenses knowledge and students passively receive it. The case method creates a classroom in which students succeed not by simply absorbing facts and theories, but also by exercising the skills of leadership and teamwork in the face of real problems. Under the skillful guidance of a faculty member, they work together to analyze and synthesize conflicting data and points of view, to define and prioritize goals, to persuade and inspire others who think differently, to make tough decisions with uncertain information, and to seize opportunity in the face of doubt. Pioneered by Harvard Business School faculty in the 1920s, the case method began as a way of imparting slices of business reality into the classroom in order to infuse life and instill greater meaning into the lessons of management education. M.B.A. Project At the beginning of the second year, students must identify an M.B.A. Project. The project, which is weighted as the equivalent of two M.B.A. courses, is effectively a consulting assignment for a business firm. In this project, student teams try to resolve a business problem by conducting a thorough analysis of the company's situation and recommending a strategic direction as well as specific action steps to the company management and the faculty advisor. Top Internship Practical exposure is an integral part of any successful M.B.A. program. Internship in summers after the first year is mandatory for the GIFT M.B.A. students. The internship not only gives a very practical opportunity to the candidate to test his/her aptitude in his/her area of interest before they choose their area of concentration in the second year but also gives insights in to the practical world. The CDO office helps in coordinating and arranging the internships. Job Market for M.B.A. Graduates Multinational Companies MNCs all over the world are looking for M.B.A. graduates in different areas of business. There is a great present day demand of business graduates having strong analytical and communication skills. The International Job Market The number of openings in the Middle East market has increased phenomenally in the past few years. Many Pakistani graduates are working in this region. Pakistani Companies The Pakistani companies are in great need of outstanding managers with an entrepreneurial touch to compete in this tough global environment. Local SME Sector The industrial belt encompassing Gujranwala, Gujrat and Sialkot houses about 30 % of SMEs of Pakistan. There is a great potential for business graduates to join this growing sector. Own Entrepreneurial Ventures Above all the greatest opportunity having a business degree is self employment. The GIFT M.B.A. programme enables the graduates to prepare a detailed business plan during studies and implement it after graduation. Top Eligibility Criteria B.A., Bachelors Degree in Business Administration, Economics, Engineering, Medical etc. preferably with some work experience. Duration of M.B.A. program is one year for those students who have completed B.B.A.(Hons) in Business Administration from GIFT University or an equivalent qualification. Selection Criteria The selection will be done on the basis of weighted score in the following areas: GMAT conducted by ETS, Princeton USA or the GIFT Management Admission Test to be conducted at GIFT University. Bachelors score Interview Performance Work Experience The roadmap of the programme is as follows: MBA Orientation Program This program gives the breadth to fresh students and prepares them for two years extensive M.B.A. program at GIFT University. Evening MBA Program The regular MBA program described in this section will also be offered in the evening for the benefit of those students who prefer to study after hours because of their work commitments. The standard of admission, the quality and the content of the evening program will be the same as for the regular program. Program Structure Structure No. of Courses Credit Hours University Core 19 57 Elective 3 9 Internship* 6 TOTAL 72 *Non Credit Courses Offered Course Code Course Title MATH-502 Business Mathematics & Statistics MGT-502 Principles of Management & OB ENG-521 Business Communication MKT-504 Principles of Marketing ACC-509 Financial Accounting CS-503 Introduction to Computers ACC-506 Management Accounting and Control FIN-506 Financial Management MGT-504 Human Resource Management MGT-506 Business & Operational Research MKT-512 Marketing Management & Strategy ECO-501 Principles of Economics Summer – Internship MGT-608 Operations Management ECO-601 Managerial Economics CS-601 Management Information System MGT-612 Business Ethics MGT-602 Entrepreneurship MGT-607 Strategic Management MGT-618 Seminar Series in Contemporary Business Issues ELEC-1 Elective I (Depending on specialization) ELEC-2 Elective II (Depending on specialization) ELEC-3 Elective III (Depending on specialization) MGT-601 MBA Project (after completion of semester IV) Specialization/Elective Courses Marketing Course Code Course Title MKT-506 Advertising & Promotion Management MKT-508 Sales Force Management MKT-509 Industrial Marketing MKT-605 Brand Management MKT-606 Customer Relationship Management MKT-607 International Business and Marketing MKT-608 Services Marketing Finance Course Code Course Title FIN-501 Management of Financial Institutions FIN-502 Corporate Finance FIN-503 Investments FIN-504 Commercial Banking FIN-601 International Finance FIN-604 Corporate Finance FIN-610 Analysis of Financial Statements Human Resource Management Course Code Course Title HRM-601 Strategic Human Resource Management HRM-602 Employee Training and Development HRM-603 Performance Management HRM-604 Business & Labour Law HRM-605 Compensation and Benefit Management HRM-606 Negotiation and Conflict Management "Business Administration has always been my favorite subject. I have never enjoyed it as much as I did at GIFT, where the faculty has an amazingly friendly and helpful attitude towards the students. With the positive attitude of our faculty and the really enjoyable and pleasant environment of the University, I am sure that by the time I complete my MBA, I will have improved my knowledge in Business Administration immensely and by then I am confident I will be able to find a rewarding job in this field.". Zain-ul-Abideen MBA Fall 2006

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