The bachelors degree in business administration (B.B.A.) is designed keeping in view the emerging global business requirements. In the first two years a diverse set of courses in the disciplines of Management Sciences, Basic Sciences and Social Sciences are offered to groom the students as well as build a well rounded personality. In the last two years the focus of the program shifts towards in-depth understanding of the various dimensions of business, that is, marketing, human resources, finance, accounting, and operations management.
Main Features
The main features of the programme are as follows.
Application of latest techniques of Finance, Marketing & Management and Information Technology in global business organizations.
Economic and behavioural perspectives, conducting business negotiations, HRM, Marketing Techniques and Operations Management.
Skills to balance competitive strategic planning with operational choices and to maximize human and organizational resources for productivity demands.
A B.B.A. project is carried out in the fourth year.
Two internships, one in the social sector and one in a business / industry are carried out.
At GIFT, the students will gain education built on an enduring foundation of analytical frameworks and social sciences. Our philosophy is that general management education in business provides a strong foundation, perspective, and balance to lead effectively.
Degree Offered: B.B.A. (Hons)
Program Structure
Structure
No of Courses
Credit Hours
University Core
12
35
Major & Other
29
87
Social Work
1
Internship
2
Project
6
Total
131
Courses Offered
Core Courses
Course Code
Course Title
Credit Hours
MGT-203
Introduction to Business
3
CS-101
Introduction to Computers
3
ECO-103
Principles of Microeconomics
3
MATH-105
College Algebra
3
ENG-105
Compositions & Writing
4
MGT-201
Principles of Management
3
ACC-204
Principles of Financial Accounting I
3
ECO-104
Principles of Macroeconomics
3
MATH-102
Probability & Statistics
3
ENG-107
Interpersonal communication Skills
2
MKT-201
Principles of Marketing
3
ACC-304
Principle of Financial Accounting II
3
ECO-304
Applied Economics
3
SS-126
Pakistan Studies
3
ENG-203
Debating and Public Speaking Skills
2
MGT-301
Organizational Behavior
3
MKT-302
Marketing Management and Strategy
3
BLW-301
Business & Industrial Law
3
ACC-308
Cost & Management Accounting
3
MATH-205
Introduction to Business Mathematics
3
SS-125
Islamic Studies
3
MGT-302
Human Resource Management
3
FIN-202
Introduction to Money, Banking and Finance
3
CS-211
Database Management Systems
3
MATH-304
Business Quantitative Techniques
3
SS-1??
Social Sciences 1
3
MKT-301
Marketing Research
3
FIN-304
Business Finance
3
CS-315
Business Information Systems
3
SS-2??
Social Sciences 2
3
ENG-308
Business Communication & Report writing
3
MGT-401
Operations Management
3
MKT-401
Consumer Behavior
3
FIN-401
Corporate Finance
3
SS-3??
Social Sciences 3
3
MGT-406
Total Quality Management
3
FIN-406
Financial Statement Analysis
3
Internship
2
MGT-400
Project
6
BBA Specialization Courses
HR
Strategic Human Resource Management
Leadership Theory & Practice
Negotiation & Conflict Management
Employee Training and Development
Performance Management
Industrial Relations
Organizational Development
Marketing
Marketing Strategy
Consumer Behavior
Brand Management
Advertising and Promotion Management
Sales Force Management
Industrial Marketing
Export Marketing
Retail Marketing
Customer Relationship Management
International Business and Marketing
Services Marketing
Finance
Management of Financial Institutions
Investments
Commercial Banking
International Finance
Islamic Finance
Islamic Banking
Islamic Finance and Trade
Fixed Income Analysis
Telecommunication
Data Communication and Networks
Digital Logic Design
Digital Communication
Wireless and Mobile Communication
Engineering Economics
Circuit Analysis
My experience at GIFT University has been exciting and productive. The department itself offers a diverse range of seminars, conferences and workshops designed to foster a dynamic, dialectical exchange between students, professors and practitioners.
